Puma + PT
Perspective
Overview
Client
Puma
Channels
Brand Identity, Film, Album Graphics
Polynesian R&B artist Pieter Tuhoro (PT) approached RUN to help him pivot from mainstream hip-hop and R&B to the EDM category. We completely overhauled Pieter’s visual identity with a simple ‘PT’ brand mark and a suite of elements including photography. Partnering with Puma we also developed a new series of emotive films called ‘Puma Perspective’, which included PT’s travels touring acrossAustralia, focusing on his perspective of the music industry.
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